Commercial questions
These questions establish whether the commercial terms match your deployment model before you invest time in technical diligence.
Q1. What is the minimum order quantity per SKU?
MOQ tells you whether the manufacturer has a standardised platform or builds to order. An MOQ of around 200 units per variant is typical for a mature AC charger platform — the manufacturer has already made the tooling investment and can run smaller batches economically. Very low MOQs on certified hardware may indicate a distributor, not a factory.
Good answer: A specific per-SKU MOQ with a clear break-point for pricing tiers.
Q2. What is the standard lead time from purchase order to delivery?
Lead time determines your inventory planning. A manufacturer with their own production line and component stock can commit to a fixed lead time — four to six weeks from PO is achievable for standard variants. Manufacturers that subcontract assembly or import key components may quote eight to sixteen weeks, and may slip further in constrained markets.
Good answer: A specific lead time commitment, with clarity on what triggers delays and how they communicate them.
Q3. What are the pricing tiers and what drives them?
Volume pricing is standard, but the structure varies. Some manufacturers offer step discounts at 200, 500, and 1,000 units. Others price by annual committed volume rather than per-order quantity. Understand whether tooling, certification, and NRE (non-recurring engineering) costs are included in the unit price or billed separately — these can add significantly to a first-order cost.
Good answer: A clear tiered price schedule, with all fees itemised separately from unit costs.
