What is a Time-of-Day tariff and why does it exist?
A Time-of-Day (ToD) tariff — also written as Time-of-Use (ToU) — charges different energy rates depending on when electricity is consumed. The principle is straightforward: the grid is not uniformly stressed around the clock. In the early evening, when residential, commercial, and industrial demands overlap, the grid operates near its capacity ceiling and generation costs are highest. In the early hours of the morning, or during peak solar generation periods at midday, surplus generation capacity makes electricity cheaper to produce and distribute.
By reflecting these cost differences in the tariff, ToD pricing gives consumers a direct financial incentive to shift flexible loads away from congested periods. The result benefits both sides: the utility reduces peak grid stress and defers expensive peaking capacity investment; the consumer reduces its bill by consuming the same energy at lower-cost times.
For a large factory, hotel, data centre, or commercial complex, the difference between peak and off-peak rates can be substantial. Over a full year, even modest load-shifting can produce meaningful savings — without any change to total energy consumed.
